CEO | JHerro Pty Ltd


Jasmin Herro is a social entrepreneur and business executive, owning and operating several successful businesses over the past two decades. She is a highly skilled practicing artist and a staunch advocate for diversity and inclusion. Born in Cairns, North Queensland, to a Torres Strait Islander mother descending from Mer (Murray) Island and a Chinese father. Jasmin is the CEO and founder of Outback Global Australia a multi award winning Indigenous company and the co-founder and Vice President of Outback Global USA established in 2012 as the first African-American/ Indigenous-Australian certified minority business in the USA. She is also the owner of the first Indigenous premium tea importing company: Outback Tea & Coffee Company. Jasmin is developing a number of social projects in the USA and Australia.


Jasmin’s most recent project Tjindgarmi was designed as part of a platform to deliver an “End to End” solution for corporate and government procurement specialists, that offered buyers the confidence to engage with an authentic Indigenous business delivering capacity and global reach, showed multiple levels of value with a clear and transparent social outcome. The national pre-launch was conducted as a series of business breakfasts – The New Conversation: “an opportunity to take Indigenous Australia out of CSR and onto the balance sheet.”


As a registered artist with the Indigenous Art Code Jasmin took the opportunity to create a brand that people could engage with, that had a meaningful story and encouraged an appreciation of the many different styles of Aboriginal and Torres Strait Islander art in Australia.


Jasmins energy and enthusiasm comes from her passion to change the stereotypical thinking about diversity: be it gender, race or sexuality.


“Purpose, Passion, Pride”


2014 Winner of Supply Nation: “Special Recognition” Award

2014 AFR/Westpac 100 Women of Influence – Business Enterprise

2014 Ethnic Business Awards – Indigenous Finalist

2014 Melbourne Business School – “Outstanding Recent Alumnus”



Australian Red Cross Indigenous Food Security Forum (Alice Springs) 2009

Ashfield Council International Women’s Day (Haberfield) 2011

Procurement & Supply Australasia (PASA) (Melbourne) 2013

International Women’s Federation of Commerce & Industry (IWFCI) (Melbourne) 2014

Building Indigenous Business (Okwaho Network) (Toronto) 2015

Indigenous Global Trade Opportunities Panel (RES) (Las Vegas) 2015

Social Entrepreneurship – Student & Parent Speech Day (The British Schools of Nanjing) 2015

The Key to Meeting the Future (Procurement Australia) (Melbourne) 2016

International Women’s Day Staff Lunch (King & Wood Mallesons) (Sydney) 2017

Melbourne Business School Leadership Dinner (MBS) (Melbourne) 2017


“I am a passionate advocate for “Global Diversity & Inclusion”. I promote Self Determination for Global Economic Empowerment – Indigenous – First Nations – Aboriginal – Native American Peoples – through Supply Chain Diversity.” Jasmin Herro

Women Owned Minority Indigenous Business

Artist | Designer | Writer Storyteller

Diversity & Inclusion Advocate

International Keynote Speaker


How To Reach Us

You can reach us by filling in the Contact Form or simply sending us an email.

Our Address

J. Herro Pty. Ltd.
Level 26, 44 Market Street,
Sydney, NSW, 2000.